Initial Ideas

Treatment Sheet

Lyrics breakdown

Warpaint – Shadows 

Intro 0:00 – 0:13 (For the intro we will have the actress stood in a city with everything but them rewinding)

I know I'm afraid, I know I'm afraid, 0:13 – 0:19 (for the next two lines we hope to do the same as the intro but only with everything in fast forward with the actress singing. The actress will appear drunk, tired and afraid with an empty bottle of wine to emphasise the lyrics. We hope to use a long shot for this)
I'm drunk and I'm tired, 0:19 – 0:21 
And the city I walk in, the city I walk in, 0:21 – 0:28 (For the next two lines the actress will be walking in the busy city again with an empty bottle of wine appearing drunk)
It feels like it swallows, 0:28 – 0:32 (hopefully a trombone shot will be used in this line to emphasise the lyrics)
With my hand in my pocket, 0:32 – 0:35 (A shot of the actress walking with their hands in their pockets, the camera slowly moves to the ground where her shadow is lit up by a street light)
I feel like a shadow, I feel like a shadow. 0:37 – 0:45

Though I'm afraid, 0:46 – 0:48 (hopefully for the next two lines the actress will be in a quieter, darker street where she is surrounded by shadows on the walls which would represent her mistakes)
Afraid that I have made mistakes. 0:50 – 0:53 
Now there's nothing here for me. 0:56 – 0:59 (a close up of the actresses face is used)
The things you once told me, 1:00 – 1:02 (hopefully for the next few lines we will use a 360 degree pan of the actress and the lights in the background. First turn will be a medium shot and will be a low angle 360 degree pan)
The thoughts you once gave me, 1:02 – 1:05 
Sound like the wind in my ears 1:06 – 1:09 
That blows out the knots I've got in my long brown hair. 1:10 – 1:17 (a close up shot of our actress brushing her long brown hair)

I feel like the shadows I don't even bother for anymore than that. 1:20 – 1:31 (a medium long shot of a shadow)
What did you whisper in my ear? 1:35 – 1:43 (medium shot of one girl whispering into another girls ear with words coming out of the girls ear who is getting whispered to)
What did you tell me that I wanted to hear? 1:47 – 1:55 (the actress is writing in her dairy about previous events, a close up of her face whilst she is thinking “what did you tell me”?)
What was the answer you wanted me to find out? 1:58 – 2:07 There's no lies, the lies, the lies, the lies... 2:08 - 2:19 (For these lines we will have a tracking shot of the actress walking across a field towards a fire for the line after that she will be throwing letters into the fire, and the camera will be showing this from the other side of the fire, jump cuts might also be used for each time it says ‘lies’)


Brought back something, 2:28 – 2:31
A bit for you, a bit for everyone. 2:31 – 2:34
You and all your pieces, 2:35 – 2:37
You and all your pieces made me come, 2:38 – 2:42
And all that love you gave was strong enough to make me stay and now it will be alright. 2:42 – 2:51 (rewind a tracking shot of someone walking away from their house so that they are returning to the house they left)

I feel like the shadows I don't even bother for anymore than that. 2:55 – 3:05
I feel like the shadows I don't even bother for anymore than that. 3:08 - 3:19 (girl dancing with sparklers around the fire) 

What did you whisper in my ear? 3:23 – 3:27 
What was the answer you wanted me to find out? 3:32 – 3:42
There's no lies, the lies, the lies, the lies... 3:43 – 3:54 (girls stood around the fire whilst one is whispering into the other girls ear)

Permission Request

Auidence profile

This is Emily, she is 18 years old, and she she goes to college where she studies photography, art, music and media. Emily likes to shop at Topshop, MissSelfridge, ASOS and also likes to shop at vintage shops, where she finds the clothes to dress quite indie and quirky. Other bands that she like to listen to are The XX, Foals, The Maccabees, Arcade Fire, Bombay Bicycle Club, The Strokes, Best Coast, Yeasayer, Bob Dylan, The Drums, Friendly Fires, The Vaccines and Arctic Monkeys. She enjoys socialising with friends and horse riding with her pony, Sparkle. She takes inspiration from people such as Peaches Geldof, Fearne Cotton, Alexa Chung and Kate Moss. She also enjoys going to the cinema and gigs, and she learns songs on her guitar in her spare time. Emily says she likes Warpaint because of their chilled out, relaxed songs and she likes their style. She also likes the fact that they are an all girl band and they aren't 'girly'.

Digipak analysis

The digipak I have chosen is Oasis's, Stop the Clock album which is also there greatest hits. On the front cover of the digipak there are four images, the first image is at the top left and it is an image of the bands name which in the case is Oasis. This image is of the bands logo which is there name in a white font and a black background. This is helping the audience identify the digipaks content. Another image on the font cover is a wooden wardrobe and inside are toys and clothing such as Elvis figures, snow white and the seven dwarves ornaments, an Elvis jacket and other vintage objects. The designer was Sir Peter Blake who also designed the Beatles cover for Sgt. Pepper and the Lonely Hearts Club Band. The third image on the front cover is of a door with a blue background, painted on it is CD 1 inside the digipak painted twice. The last image is of a wooden table with objects on top of it and beneath it. These objects are a similar style to the ones inside the wardrobe which are old looking worn out toys which are from the 1940's till 1960's. All of these images and objects create an age to the album making the album feel and look like it’s not from this time, probably the reason the band named the album "stop the clocks".

Inside the digipak has four spaces, the first is a small book featuring images of the band in different years, song titles and the lyrics to the songs and a small history about the band. The second and third place in the digipak is the two main CD's featuring all the songs on CD1 it is an old fashioned roulette wheel with a red ring around the outside. CD 2 is the same to CD 1 but has a blue ring around it. The fourth place is a DVD about the band and is titled "Big Brother" this CD has a image of the front cover but at a different angle.

Advert analysis

This album advert is for the album Kingdom of Rust by Doves. The only thing included in this advert is large text which covers the whole of the advert and some smaller text towards the bottom which is quite small font. Although there is just text included in this advert the larger text has images included within it. Within the larger font we can see that the text is made up of images of rust which goes with the album name Kingdom of Rust. As the background is black this helps the text to stand out as well as it being quite bold. Although this is the main focus in the advert the smaller text does also stand out as the text is in white. This text needs to stand out on the advert as it is a key piece of information about the album. As there are no images in this advert this allows us to focus on the most important thing which is the album information, obviously being something which the band want to advertise mostly.

Advert analysis

The album advert i have chosen to analyse is Goldfrapp - Headfirst. The main colours used in this advert are yellow, pink, white and purple which contribute to the dreamy image that the clouds create. Superimposition is used of the face of Goldfrapp layered on top of the clouds which also creates a dream like image. The colour scheme and editing used creates a visual image of her music and gives us the idea that it is fantasy like which is the same as her videos and her song 'Rocket'. It also gives us the idea that her music is bright and happy along with the colour scheme and image. The text used for the album name is very simple which makes us focus more on the image than the information and the bold text which says 'Goldfrapp' which is used stands out so that the audience immediately recognise the artist.

Nine frame music video analysis

The first shot that we are shown in the video is medium close up of a girl which stays at the same shot but fades to black and then back onto the shot of the girl. In this shot the background is very dark which illuminates her hair and face allowing her to be the full focus at this point. After this shot when we start to hear more of the music we see a range of shots of the band Yuck which range from medium long shots, medium close up and close up shots all of the band on stage and their instruments. During this we are also shown shots of shops and road signs which are moving along with the camera showing someone is going somewhere. We then see a medium long shot of a van which is moving shortly followed by medium close up shots of the band members in the van and a shot of the lead singer singing. Whilst the band are driving along we see a medium long on a girl holding a sign saying somewhere. From the way she is standing and holding out her hand this gives us the impression she is a hitchhiker but we see the van just drive past. After the van has drove past this girl we see another in a medium close up shot that is holding up a sign saying anywhere who again gives us the impression she is a hitchhiker but we see the van again drive past. We then see another girl from a medium close up shot but that has been shot from behind her which allows us to see the van drive past. From this shot we can also see that the girl is naked but again is holding up a sign. A medium shot is shown of the van carrying on driving but we are then shown back to the previous medium shot of the girl as we see the van reversing back toward her. A medium close up is shown of her opening the van door followed by a medium shot of inside the van where both the girl and band members and sitting showing she is the only hitchhiker they have picked up. A range of different shots are then used to show the band playing on stage and singing inside of the van. We then see a lot of close up shots of the girl one which we see is of her neck and we see that she is wearing a dog type collar and on the tag we can see it says Yuck which is the name of the band. During these shots of the girl we are also seen many shots of the band again playing on stage so that we can still see they are there.  These shots continue until towards the end of the video where we see a medium shot of someone holding a sign saying get away, which is also the name of the song. The camera is the tilted upwards were we see the girls face and the van driving away as the song finishes.

Nine frame music video analysis

In the video farewell to the fairground the first important shot that we are shown is a long shot of a car driving down a empty icy road. This shot is important as it is something which in similar form is shown throughout the video. We see then see another long shot of another clip of a deserted town which another one of these similar shots we see throughout. When the singing starts we are shown a medium close up of the singer as he starts singing. During this we also see that he is walking along this is then followed by a medium shot of the singer still walking along but in this shot we can see the background which looks deserted and cold. When we are shown this shot we also hear the lyrics "it's a dream that's growing cold" which his surroundings emphasize on. Whilst he is walking we see a long shot of the singer still walking along but passing the car which we had seen previous. During the beginning of this video we see that these are the only two objects and people in the town. After the car has past we hear the lyrics 'goodbye to this dead town' where the previous shot shows how dead the town is. A medium shot of a stage which is set up is shown throughout this video along with many close up and medium close ups of the band members. Which is something usually shown in videos of bands but yet has nothing to do with the video. Between these shots we are shown a range of different shots of a man exercising. We are also shown many shots of the room which looks empty apart from exercise equipment and the one man. This is another indication that the town is dead and no one is really around. Towards the middle of the video we hear the repeated words 'keep on running, keep on running there's no place like home' where we first see a medium shot of the singer walking along. As he keeps repeating this we then see a medium close up shot of his face as he starts to run along a deserted road. This could show that he is running to get home as he says 'there's no place like home'. As we see him running along we see many different shots of previous places we have already seen throughout the video. Such as the man who is exercising, the band playing on stage and previous shots we have been shown of the deserted town. One shot that we see is a medium close up of two children standing and jumping on cars showing they have no respect for there town and we also see that no one is around to stop them as the town is deserted. At the end of the video the singer is still shown walking along the deserted town alone which doesn't allow us to know where he was going or if he got home.

Shot count task

Warpaint - Undertow

The video is 4:26, and there are 146 shots.

The most frequent shot used is a medium shot, and the editing of this video is quite fast paced, especially towards the end where the song builds up.

Personal Skills Audit

Digital technology:
iMovie - Using imovie allowed us to upload our film onto a software were we could edit our movie and upload images and soundtracks.
Garage band - We created the soundtrack to our film using garage band as it had a range of different sounds which allowed us to create a horror soundtrack related to our movie.
Photoshop - In photoshop we created titles which we could add to our movie which we could then edit and add effects to using imovie.
I plan on developing these skills by using final cut and trying out its different effects apposed to iMovie.


Research and planning:
Analysis of opening sequence
Titles time line
Storyboard
Nine screen analysis
Audience research mind map
The planning and research helped to give us an understanding of what is included in an opening sequence but I think that I would look at wider variety of opening sequences next time to give me a better idea of what other techniques and ideas could be included.

Using conventions of real media text:
The two films we looked at were Se7en and The Texas Chainsaw Massacre which gave us ideas for conventions such as the surroundings and settings used in horror. From watching these we got some ideas for characters which ours were similar in ways. I would think that watching more films would help out and give out a wider range of conventions we could have used for our movie.

Creativity:
Our movie was quite unique compared to most horrors as although it used the typical horror conventions and had the typical types of characters you didn't see any violence or see anything happen relating to weapons which is usually a main story in a horror. Although this worked out quite well I think using more conventions such as showing weapons getting used and such could of worked well also.